Seth Godin, marketing guru and business-book writer, claimed that what will be published in the future will have less to do with what bookstores carry

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Seth Godin, marketing guru and business-book writer, claimed that what will be published in the future will have less to do with what bookstores carry and more to do with what readers tell each other about new books. Do you think this is true? What does this mean for the future of book publishers and booksellers?

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I do not know if this prediction will come true but booksellers and big publishers face a sense of u... View full answer

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