Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that

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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that emphasized global standardization? What were the benefits of such a strategy?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:07 AM

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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that

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Goizueta believed that the main difference between the US market and foreign marke...View the full answer

International Business Competing in the Global Marketplace

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