Why has behavioral targeting become so popular with marketers? Why is it controversial?

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Marketing Research Essentials

ISBN: 978-1118249321

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Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:17 AM

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Why has data mining become so popular with firms like United Airlines, American Express, and Ford Motor Company?
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Why has behavioral targeting become so popular with marketers? Why is it controversial?

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As the Internet has matured nontargeted advertising has ...View the full answer

Marketing Research Essentials

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