Why has Twitter become the most popular social media platform for JetBlue in helping them improve customer

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Why has Twitter become the most popular social media platform for JetBlue in helping them improve customer satisfaction?

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Social Media Marketing A Strategic Approach

ISBN: 978-0538480871

1st edition

Authors: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

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Question Posted: Mar 17, 2016 04:11 AM

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Why has Twitter become the most popular social media platform for JetBlue in helping them improve customer

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The conversational nature of Twitter has allowed JetBlue to connect with its customer base to engage ...View the full answer

Social Media Marketing A Strategic Approach

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