Why is a question to consumers such as How much would you be willing to pay for

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Why is a question to consumers such as “How much would you be willing to pay for this product?” inappropriate for a questionnaire experiment?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:25 AM

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Why is a question to consumers such as How much would you be willing to pay for

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Although some customers would try to respond sincerely th...View the full answer

Pricing Strategies A Marketing approach

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