Why is compensating with the performance by results approach optimal in comparison with other methods?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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Why is compensating with the performance by results approach optimal in comparison with other methods?

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Agencies are historically compensated in three ways through commissions from the media fee arrangement or percentage charges Compensating agencies through media commissions occurs when the agency rece...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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