Why is quota sampling often used with a convenience sampling method such as mall intercepts?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 02:00 AM

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Why is quota sampling often used with a convenience sampling method such as mall intercepts?

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The quota sample establishes a specific quota for various types of individuals to be ...View the full answer

Marketing Research

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