Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis? Discuss.

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"Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis?" Discuss.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:07 AM

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Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis? Discuss.

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Each data analysis technique has its purpose Although sophisticated multivariate ...View the full answer

Marketing Research An Applied Orientation

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