Why would a strong customer focus and high levels of customer satisfaction allow Southwest Airlines to be

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Why would a strong customer focus and high levels of customer satisfaction allow Southwest Airlines to be more profitable than other airlines?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:01 AM

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Why would a strong customer focus and high levels of customer satisfaction allow Southwest Airlines to be

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With a strong focus on improving the customer experience Southwest Airlines is able to ach...View the full answer

Market Based Management

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