Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising
Question:
Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising on sales. The index of sales is as follows:
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What are your conclusions and recommendations?
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Mary Boke
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Related Book For 
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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