With so much secondary information now available free or at low cost over the Internet, why would

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With so much secondary information now available free or at low cost over the Internet, why would a firm ever want to spend the money to do primary research?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:32 AM

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With so much secondary information now available free or at low cost over the Internet, why would

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Essentials of Marketing

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