You are a marketing research analyst for a manufacturer of casual clothing. You have been asked to

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You are a marketing research analyst for a manufacturer of casual clothing. You have been asked to develop a set of 10 statements for measuring student psychographic characteristics and lifestyles, because they may relate to the use of casual clothing. The respondents will be asked to indicate their degree of agreement with the statements using a seven-point scale (1 = completely disagree, 7 = completely agree). Obtain data from 40 students on your campus.
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