You are the CPO for a major social network. You have just listened to a sales pitch from a data broker with a proposition to buy detailed data about your roughly 100 million users for $10 million per year. This is an arrangement the data broker has already entered into with two of your competitors. While the offer is certainly attractive, it would mean a violation of your organization's Terms of Use policy. The spokesperson for the data aggregator has concluded his sales pitch and asks, "So what do you think?" All eyes in the room turn to you. What do you say?