You are the manufacturer of a major consumer product in the United States. You plan to enter

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You are the manufacturer of a major consumer product in the United States. You plan to enter the following countries with your products within the next two years: Russia, France, South Africa, Brazil, China, Japan, Mexico, Canada, India, and Germany. Based on the demographic data and the infrastructural data about these countries, determine the best survey method to be adopted in each of these countries.
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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