You are the vice president of information technology for a large multinational consumer pack-aged goods company (such as Procter & Gamble or Unilever). You must make a presentation to persuade the board of directors to invest $5 million to establish a competitive-intelligence organization—including people, data-gathering services, and software tools. What key points do you need to make in favor of this investment?
What arguments can you anticipate that the board might make?