You have been hired as a marketing research analyst by a major industrial marketing company in the

Question:

You have been hired as a marketing research analyst by a major industrial marketing company in the country. Your boss, the market research manager, is a high powered statistician who does not believe in using rudimentary techniques such as frequency distributions, cross-tabulations, and simple t tests. Convince your boss (a student in your class) of the merits of conducting these analyses.