Develop a questionnaire to obtain the following information from students on your campus. (a) Average amount per
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(a) Average amount per week spent on the consumption of soft drinks.
(b) Average amount per week spent on the consumption of other nonalcoholic beverages (milk, coffee, tea, fruit juices, etc.).
(c) Frequency of weekly soft drink consumption. Measure this as categorical variable with the following question: "How often do you consume soft drinks? (1) once a week or less often, (2) two or three times a week, (3) four to six times a week, and (4) more than six times a week."
(d) Sex of the respondent.
Administer this questionnaire to 40 students. Code the data and transcribe them for computer analysis.
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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