You know enough about human nature to know that people tend to resist new ideas when it

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You know enough about human nature to know that people tend to resist new ideas when it comes to food. In your job as public communications director for American Beefalo International, this knowledge presents a professional challenge as you try to convince people to give beefalo a try. The beefalo is a cross between bison (American buffalo) and beef cattle, and even though these animals are primarily cattle (genetically speaking), many consumers are reluctant to give up their familiar beef for something most have never tried.
But here's the good news: Many people are looking for healthier foods, and according to government tests, beefalo is lower in cholesterol, saturated fat, total fat, and calories. The table below compares the nutritional data of beefalo with other foods.
Your task: Write a small flier to be displayed in food stores that sell beefalo cuts. The page size will be 8 1/2 inches tall by 3 3/4 inches wide, so format your word processing page accordingly. Allow room for a photograph, and don't try to cram too much text on the page. Emphasize beefalo as a healthy alternative for people who want to continue enjoying meat in their diets.37
You know enough about human nature to know that people
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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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