Your text talks about Whole Foods Market, the upscale grocery retailer. You can explore the company and products at www.wholefoodsmarket.com. Take some time to learn about the types of products offered and the product information provided. The website is full of information about product lines, quality standards, safety standards, coupons, and more. Use the store locator and find the retailer closest to you. Visit one and price the items of interest to you. How can they charge what they charge? How does the information provided on the website and in the stores add value to a consumer?