Your university is considering letting an apartment management company build an apartment complex on campus. To save

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Your university is considering letting an apartment management company build an apartment complex on campus. To save money, the company proposes to build a common cooking area for every four apartments. This area would be equipped with an oven, burners, microwave oven, sink, food preparation area, garbage disposal, and individual mini-refrigerators with locks on them for each apartment. Two students would live in each apartment. You volunteer to conduct focus groups with students to determine their reactions to this concept and to brainstorm suggestions for improvements to it. Prepare the topics list you would have as a guide in your role as moderator.
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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