1. Discuss ways that Oracle could provide client customers with the ability to form better relationships with customers.

2. Discuss the similarities and differences between big data and the more traditional marketing research concepts found in Chapter 4.

3. Does competition from small start-ups really pose a big competitive threat to Oracle? Explain why or why not.

4. From a consumer point of view, what are some of the downsides to the developments in big data?

5. In the future, will consumers be more concerned about these downsides or less?