Question: 1. What is it about Monsters brand image that makes it effective? (Hint: What tips does Chapter 15 provide regarding brand image and logo design?)

1. What is it about Monster’s brand image that makes it effective? (Hint: What tips does Chapter 15 provide regarding brand image and logo design?)
2. How can good packaging help a product?
3. Why is labeling an important part of the packaging for energy drinks like Monster?

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