1. Why do you think Facebook has been so successful? 2. Facebook is a corporation. Why do...

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1. Why do you think Facebook has been so successful?

2. Facebook is a corporation. Why do you think the firm uses this form of ownership?

3. What threats might derail Facebook's success? What steps might the firm take today in order to thwart those threats?

4. Suppose Mark Zuckerberg asked you for advice on how to generate more profits from Facebook. What would you tell him?

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Business Essentials

ISBN: 978-0134129969

11th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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