A profile group wanted to test the effectiveness of anti-gun ownership commercial. Two random samples, each of

Question:

A profile group wanted to test the effectiveness of anti-gun ownership commercial. Two random samples, each of 250 respondents, were recruited in Houston. One group was shown the anti-gun ownership commercial. Then, attitudes toward gun ownership were measurement for respondents in both groups.
a. Identify the independent and dependent variables in this experiment.
b. What type of design was used?
c. What are the potential threats to internal and external validity in this experiment?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

Question Posted: