A profile group wanted to test the effectiveness of anti-gun ownership commercial. Two random samples, each of
Question:
a. Identify the independent and dependent variables in this experiment.
b. What type of design was used?
c. What are the potential threats to internal and external validity in this experiment?
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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