Are there some product categories that are more amenable to global branding than others are? What are

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Are there some product categories that are more amenable to global branding than others are? What are the general characteristics of those that work and those that do not?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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