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business
business communication

Questions and Answers of Business Communication

What are 10 ways to deal with objections?
What are ways to build emotional appeal?
What are four good beginnings for sales and fund-raising messages?
What are ways to de-emphasize costs or donation requests?
What kinds of rational evidence should you use to support your persuasion?
What kinds of emotional appeals should you use to support your persuasion?
For one or more of the following groups, write two or three paragraphs of psychological description that could be used in a brochure, news release, or direct mail message directed to members of that
Evaluate the following subject lines. Is one subject line in each group clearly best? Or does the “best” line depend on company culture, whether the message is a paper memo or an e-mail message,
Evaluate the following P.S.’s. Will they motivate readers to read the whole messages if readers turn to them first? Do they create a strong ending for those who have already read the message?1.
For each of the following situations requiring a persuasive message, choose the persuasive approach that you feel would work best. Explain your reasoning; then give a short list of the types of
You’ve been hired as a staff accountant; one of your major duties will be processing expense reimbursements. Going through the files, you find this form memo:Subject: ReimbursementsEnclosed are
Today, this message from your boss shows up in your e-mail inbox:Subject: Want Climate ReportThis request has come down from the CEO. I’m delegating it to you. See me a couple of days before the
As a supervisor in a state agency, you have a dilemma. You received this e-mail message today:From: John Inoye, Director of Personnel, Department of TaxationSubject: Need Recommendation for Peggy
As resident manager of a large apartment complex, you receive free rent in return for collecting rents, doing simple maintenance, and enforcing the complex’s rules. You find the following notice in
What should you do soon after starting college to prepare for your job search?
What should you do a full year before your job search?
How can you use writing components such as emphasis and details to help set yourself apart from other candidates?
What are factors you should consider when preparing your contact information?
Why are career objectives hard to write?
What are key words? How do you use them in your summary of qualifications? In electronic résumés?
What kinds of details make your experience look most attractive to potential employers?
How can activities help make you look attractive to potential employers?
What can you do to help get the best references possible?
Pick one of the common problems job hunters may face and explain how you would deal with it if it happened to you during your career
What are some basic guidelines of e-mail job-hunting etiquette?
What safety precautions do you need to take when you post your résumé online?
What roles are blogs and Facebook pages playing in the job search?
The following career objective statements are not effective. What is wrong with each statement as it stands? Which statements could be revised to be satisfactory? Which should be dropped?1. To use my
In each of the following situations, how detailed should the applicant be? Why?1. Ron Oliver has been steadily employed for the last six years while getting his college degree, but the jobs have been
Evaluate five résumés you find on the web. Many schools of business have places where students can post résumés online. You may find other résumés on job boards (see the list in Figure 12.2
Below are a job ad and a résumé applying for that job. Using the information you have about Jennifer’s two jobs (given below the résumé), critique Jennifer’s résumé. Her job letter is
Write a résumé that you could use in your job search.As your instructor directs,a. Write a résumé for the field in which you hope to find a job.b. Write two different résumés for two different
Rate your résumé using the résumé checklist in the page 392 sidebar. Write a one-page memo to your instructor stating how you believe your résumé rates. Explain and support your position.
Create a web or paper portfolio highlighting your professional and academic accomplishments. Include course projects, workplace samples, and other documents that support your professional
What are three ways that job letters differ from résumés?
What are some ways to research specific employers?
What is the difference between information and referral interviews?
What are the differences between solicited and prospecting letters?
What are five tips for writing a job letter that makes you look attractive to employers?
What are 10 ways to create a professional image with your letter?
All of the following are first paragraphs in prospecting letters written by new college graduates. Evaluate the paragraphs on these criteria:■ Is the paragraph likely to interest readers and
Revise each of these sentences to improve you-attitude and positive emphasis. You may need to add information.1. I understand that your company has had problems due to the mistranslation of documents
Improve the content of these passages from job cover letters. You may need to add content.1. My internship gave me lots of experience for this job.2. My job duties at Saxon Sport were to create
Evaluate the following drafts. What parts should be omitted? What needs to be changed or added? What parts would benefit from specific supporting details?1.Dear____:There is more to a buyer’s job
Write a letter of application in response to an announced opening for a full-time job (not an internship) you would like.Turn in a copy of the listing. If you use option(a) Below, your listing will
Pick a company you’d like to work for and apply for a specific position that is not being advertised. The position can be one that already exists or one that you would create if you could to match
In Chapter 12, Exercise 12.13, you critiqued the résumé of Jennifer Stanton. Below is her cover letter. Using the information about Jennifer from Exercise 12.13, redo her letter to improve it. Then
Name four interview channels. What special considerations do you have to make for them?
What are three special kinds of interviews you may encounter? What are tips to succeed in them?
What preparations should you make before an interview?
What are some behavior tips you should keep in mind during an interview?
What should you accomplish in the close of an interview?
What are some common interview questions? What are effective answers for you?
What do you need to do after an interview?
When do you negotiate for salary? Why?
What are some tips to help you succeed at your first full-time job?
Talk to someone who regularly interviews candidates for entry-level jobs. Possible questions to ask include the following:How long have you been interviewing for your organization? Does everyone on
Analyze a video clip of an interview session.As your instructor directs,1. In groups of four, search on a video-based website such as Google video or YouTube for terms such as “interview” or
Watch some of the videos of the confirmation hearings (e.g., job interviews) for Elena Kagan. What good interview behaviors do you notice? What interview behaviors do you think could be improved? How
Prepare your interview strategy.1. List two to five things about yourself that you want the interviewer to know before you leave the interview. 2. Identify any weaknesses or apparent weaknesses in
Prepare answers to each of the interview questions listed in this chapter and to any other questions that you know are likely to be asked of job hunters in your field or on your campus.As your
Write a follow-up e-mail message or letter after an office visit or plant trip. Thank your hosts for their hospitality; relate your strong points to things you learned about the company during the
Last week, you got a job offer from your first choice company, and you accepted it over the phone. Today, the written confirmation arrived. The letter specifies the starting salary and fringe
What are some criteria for defining report problems?
What are four criteria for evaluating web sources?
What questions should you use to analyze a survey?
What are some criteria for good survey questions?
What is a random sample?
What are some disadvantages of focus groups and online networks?
In small teams, turn the following categories into specific report problems you could research for a business communication course. Write three possible report problems for each category.1. Social
Identify the weaknesses in the following problem statements.Is the problem narrow enough?Can a solution be found in a semester or quarter?What organization could implement any recommendations to
For each of the following reports, indicate the kinds of research that might be useful. If a survey is called for, indicate the most efficient kind of sample to use.a. How can XYZ store increase
For the following topics, indicate the types of sample(s) you would use in collecting survey data and in conducting interviews.a. How can your school save money to limit tuition increases?b. How can
Evaluate each of the following questions. Are they acceptable as they stand? If not, how can they be improved?a. Survey of clerical workers:Do you work for the government?or the private sector?b.
Submit either a one- to three-page questionnaire or questions for a 20- to 30-minute interview AND the information listed below for the method you choose.Questionnaire1. Purpose(s), goal(s).2.
As your instructor directs,a. Revise the following list of sources using MLA format.b. Revise the following list of sources using APA format.For help, see Appendix C.1. Shayndi RaiceWall Street
As your instructor directs,a. Survey 40 to 50 people on some subject of your choice.b. Team up with your classmates to conduct a survey and write it up as a group. Survey 50 to 80 people if your
When should you use visuals and data displays?
What are some specific ways to create effective visuals and data displays?
What are some concerns that must be addressed to keep your visuals and data displays accurate and ethical?
What are some guidelines for integrating visuals and data displays into your text?
What are some guidelines for constructing bar charts?
Indicate whether you consider each of the following actions ethical, unethical, or a gray area. Which of the actions would you do? Which would you feels uncomfortable doing? Which would you refuse to
Evaluate each of the following visuals.Is visual’s message clear?Is it the right visual for the story?Is the visual designed appropriately? Is color, if any, used appropriately?Is the visual free
With soaring obesity rates in the United States, the government continues to produce visuals that encourage healthy eating habits. While the food pyramids have been the norm, their messages have been
As your instructor directs,a. Identify visuals that you might use to help analyze each of the following data sets.b. Identify and create a visual for one or more of the stories in each set.c.
As your instructor directs,a. Identify at least five stories in one or more of the following data sets.b. Create visuals for three of the stories.c. Write a memo to your instructor explaining why you
“Assume that you work for a local nonprofit organization with the following income expense for 2011 (see Table 1).
What are six questions a good proposal should answer?
What are some guidelines for preparing a budget for a proposal?
What are the differences between chronological and task progress reports?
No organization is perfect, especially when it comes to communication. Propose a change that would improve communication within your organization. The change can be specific to your unit or can apply
Pick a project you would like to study whose results could be used by your organization. Write a proposal to your supervisor requesting time away from other duties to do the research. Show how your
Pick a project that you could do for a local company or government office. Examples includeCreating a brochure or web page.Revising form letters.Conducting a training program.Writing a newsletter or
What are some criteria to check to ensure you have quality data?
What kinds of patterns should you look for in your data and text?
What are some guidelines for choosing information for reports?
Name seven basic patterns for organizing reports. For four of them, explain when they would be particularly effective or ineffective.
What are three ways that style in reports differs from conventional business communication style?
Name four good writing principles that are particularly important in reports.

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