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business
business communication

Questions and Answers of Business Communication

How is the number of factors decided in most EFA programs?
What is multidimensional scaling? When might a researcher use this technique?
What is cluster analysis? When might a researcher use this technique?
Name at least two multivariate techniques that can be useful in constructing perceptual maps.
A researcher uses multiple regression to predict a client’s sales volume based on gross domestic product, personal income, disposable personal income, unemployment, and the consumer price index.
Use the multistep process to interpret the regression results below. This model has been run by a researcher trying to explain customer loyalty to a restaurant. The independent variables are customer
Interpret the following GLM results. Following from an example in the chapter, Performance is the performance rating for a business unit manager. Sales are a measure of the average sales for that
Interpret the following regression results. All of the variables are the same as in number 2. These results are produced with a regression program instead of the GLM-univariate ANOVA program.a. What
Interpret the following factor analysis results. The variables represent sample results of self-reported emotions while viewing a film. Why are only two factors reported below? What would you name
’NET Go to www.census.gov and examine some of the tables for your area. Cut and paste the table into a spreadsheet or statistical program. Run one dependence and one interdependence technique on
Interpret the managerial significance of the ANOVA and multiple discriminant analysis results.Data came from a survey of adult residents of a large western metropolitan area. Respondents were
1. Perform the appropriate multivariate technique to identify underlying dimensions that may exist among the emotion ratings.2. Create scales for any underlying dimensions.3. Use these scales as
Why is it important to think of the research report from a communications perspective?
As a manager, what degree of formality would you want from your research department?
What types of tables might be used to describe some of the statistical tests discussed in previous chapters?
What is the difference between a basic business research paper and an applied research report?
What is a pie chart? What is a bar chart? When might one be preferable over the other?
What rules should be followed when preparing slides for computer-generated presentations?
What ethical concerns arise when you prepare (or read) a report?
A researcher working for Hi Time prepares a bar chart comparing the number of customers visiting two competing booths at a fashion trade show. One booth is the Hi Time booth, and the other is for a
1. Does this grant present Dr. Ray with an ethical dilemma(s) in any way?2. Derive at least one hypothesis for each research question listed above. Provide a sound rationale or theoretical
1. Develop at least three hypotheses that correspond to the research questions.2. Test the hypotheses using an appropriate statistical approach.3. Suppose the researcher is curious about how the
1. Is the sampling method adequate? Is the attitude-measuring scale sound? Explain.2. Using the computerized database with a statistical software package, calculate the means of the three automotive
1. What types of tests can be performed using the data that may at least indirectly address the primary research question?2. What do you think the primary conclusions of the white paper will be based
1. What are the key elements of the Turner Field marketing effort?2. What aspect of the planning of Turner Field, home of the Atlanta Braves, may have been influenced by research using secondary
Richard Bendix is the marketing manager at a firm that makes and sells high-quality prefabricated houses. He believes that there is little difference between his home-country market and foreign
Suppose that after graduation you get a job with Cottonwood Corporation, a small firm that does business only in its domestic market. You have just completed coursework in international business, are
You have become the president of the International Business Club at your school. You are trying to recruit new members and find that many students do not recognize the importance of international
1. What is the nature of the international business environments Harley faces? What types of risks does the firm face?2. How can Harley benefit from expanding abroad? What types of advantages can the
You can gain valuable insights into international business by examining how countries compare to each other. Various research groups and international agencies systematically examine economic,
In this chapter, we reviewed the four major risks that firms face in international business: cross cultural risk, country risk, currency risk, and commercial risk. Identify one or more countries that
You have recently been hired by a smaller firm that is beginning to expand internationally. When first starting out, most firms choose exporting as their main foreign market entry strategy. However,
Distinguish between international business and globalization of markets.
What is the difference between exporting and foreign direct investment?
What makes international business different from domestic business?
What are the various types of risks that firms face when they conduct international business?
Who are the major participants in international business?
What is the difference between a multinational enterprise (MNE) and a small and medium-sized enterprise (SME)?
What are some of the key motivations for firms to engage in international business?
Why should you care about international business?
Imagine you are studying for your international business class at a local coffee shop. The manager spies your textbook and remarks, “I don’t get all that foreign business stuff. I don’t pay
Globalization provides numerous advantages to businesses and consumers around the world. At the same time, some critics believe globalization is harming various aspects of life and commerce. In what
Northern Energy, Inc. (Northern) is a large oil company with production and marketing operations worldwide. You are a recently hired manager at Northern’s subsidiary in Nigeria, which provides jobs
Recently, a university sponsored a roundtable on the broader implications of international business. The participants were an anti-international business activist, a business executive with extensive
The KOF Swiss Economic Institute prepares the annual KOF Index of Globalization, which ranks the most globalized countries (enter “KOF Index of Globalization” at globalEDGE™ or other search
Service sector jobs are increasingly outsourced to lower-cost locations abroad. The globalEDGE™ Web site has various resources that detail the nature and location of jobs that have been transferred
A key characteristic of globalization is the increasingly integrated world economy. MNEs and many nations have a vested interest in maintaining the globalization trend. If the trend were somehow
Define market globalization. What are the underlying dimensions of this megatrend?
Is globalization a recent phenomenon? Describe the phases of globalization.
Summarize the six dimensions of globalization. Which of these do you think is the most visible manifestation of globalization?
Describe the five drivers of globalization.
What is the role of the World Trade Organization?
In what areas have technological advances had their greatest effect on facilitating world trade and investment?
What are the pros and cons of globalization?
What effect does globalization have on national sovereignty, employment, the poor, the natural environment, and national culture?
What are the implications of globalization for company internationalization?
Focal firms, distribution channel intermediaries, and facilitators each assume a different and critical role in the performance of international business transactions. Think about the degree of
Assume that after graduation you get a job at Kokanee Corporation, an SME that manufactures Italian tile, granite countertops, and other high-quality building materials for residential construction
You are Vice President of Manufacturing at MicroKey Company, a major producer of computer keyboards with factories in various countries that provide jobs to thousands of local residents. The firm
1. Describe the various services provided by logistics service providers. What is the role of these services in focal firms’ value-chain activities?2. Supply-chain management has evolved over time,
Visit the government agency or ministry in your country responsible for supporting international business. For example, in the United States, visit the Department of Commerce (www.doc.gov). In
Visit the Whirlpool Corporation (www.whirlpool.com) and click on “International Sites”. Whirlpool has a complex value chain. Based on the information provided at the Web site, address the
Your company is about to initiate export activities in a country of your choice. You will need to identify distribution channel intermediaries and freight forwarders to facilitate the distribution
Identify and briefly define the three major categories of participants in international business.
In the stages of a typical international value chain, what role does each of the three categories of participants typically play?
What are the specific characteristics of focal firms? Distinguish the characteristics of international MNEs, SMEs, and born global firms.
What is unique about such focal firms as franchisors, licensors, and turnkey contractors?
What role do distribution channel intermediaries fulfill?
What are major distribution channel intermediaries based in the home country and those based abroad?
What are online intermediaries? How do focal firms use the Internet to carry out international activities?
What are the characteristics of facilitators? List and define the major types of facilitators.
What role do governments play in international business? What are the characteristics of sovereign wealth funds?
Suppose you get a job at Kismet Indemnity, a life insurance company. In its 45-year history, Kismet has never done any international business. Now its president, Randall Fraser, wants to expand
People tend to see other cultures from their own point of view. They accept their own culture and its ways as the norm—everything else seems foreign, or even mysterious. This chapter described a
Suppose you work for a multinational firm and are posted to Bogota, Colombia. After renting a house in a posh neighborhood, you hire a full-time maid to perform household chores, a common practice
1. Most aspects of foreign culture, like language, religion, gender roles, and problem-solving strategies, are hard for the casual observer to understand. In what ways do Hollywood movies affect
Ethnologue (www.ethnologue.com/web.asp) is a site that lists the world’s known languages. It is an excellent resource for scholars and others with language interests and contains statistical
Cultural intelligence is a person’s ability to function effectively in situations characterized by cultural diversity. globalEDGE™ and other online resources feature cultural intelligence scales.
Various Web sites list cultural blunders or faux pas (false steps) people make in their international interactions. Neglecting to develop relationships (as in “Just sign the contract, I’m in a
Describe culture and cross-cultural risk.
Distinguish between socialization and acculturation.
Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns for managers?
Distinguish the three layers of culture. What are the major elements of country-level and professional culture?
How does a manager with a deal orientation differ from a manager with a relationship orientation?
What are the two major perceptions of time, and how does each affect international business?
What are the five dimensions that make up Hofstede’s model of culture?
Distinguish between cultural metaphors and stereotypes.
Summarize the three major guidelines for success in cross-cultural settings.
You were recently hired by ThunderCat Corporation, a major aircraft producer with a manufacturing presence in numerous countries. ThunderCat’s sales personnel constantly travel the world, selling
Royal Dutch Shell has been doing business in Nigeria since the 1920s and has announced new plans to develop oil and gas projects there. However, over the years Shell has experienced a series of
The American International Group (AIG) is the largest insurance company in the United States. In the recent global financial crisis, AIG faced financial ruin. Thus, the U.S. government used taxpayer
1. What does the case suggest is the value of ethical behavior? What did Siemens gain by introducing controls to minimize the likelihood of corruption?2. Most countries lack adequate laws or
Various organizations have devised international standards for ethical corporate behavior. These include the United Nations “Universal Declaration for Human Rights” (available at www.un.org), the
Transparency International (www.transparency.org) publishes information about the nature of corruption around the world. Suppose you worked at a firm that makes computer software and wanted to begin
The Web sites for Lenovo (China; www.lenovo.com), Nokia (Finland; www.nokia.com ), and Banco do Brasil (Brazil; www.bb.com.br, click on ‘English’) contain substantial information about how these
Distinguish between ethics and corruption in international business.
What is the Corruption Perceptions Index, and how can a manager use it to assess international risk?
Describe typical ethical problems that firms encounter in international business
What is intellectual property? What industries are most affected by threats to intellectual property?
What advantages do firms gain from behaving according to high ethical standards?

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