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business
business communication

Questions and Answers of Business Communication

A special ability of a company that competitors find extremely difficult or impossible to equal is called a what?
Value-chain analysis involves separating a company’s activities into what two categories of activities?
What strategy involves adapting products and their marketing strategies to national markets to suit local preferences?
What is the benefit of using a global strategy?
How a company divides its activities among separate units and coordinates activities among units is called what?
What type of decision making helps coordinate the operations of international subsidiaries?
1. What type of organizational structure tends to concentrate all international expertise in one division? 2. An organizational structure that divides worldwide operations according to a firm’s
What do we call a group of employees who work at similar levels in different departments?
You are the CEO of a multinational corporation that operates in more than 100 nations worldwide. Recent changes in the global economy are redrawing many geographical and political borders. The
When company founder Kamprad decided to expand into China his decision was not based on market research but, rather, on his own intuition. How well is IKEA doing in China? Did Kamprad’s decision
Relying on topics covered in this chapter, would you classify IKEA’s approach as one of standardization or adaptation in markets around the world? Explain.
What is the first step in the screening process for potential markets and sites?
What forces should a company research when assessing a nation’s business environment?
Evaluating a product from a certain country as superior to similar products from other countries is an example of what force at work?
The sensitivity of demand for a product relative to changes in income is called what?
What variable is commonly included in a market potential indicator?
How important is it for top managers to pay a visit to a market or site before making a final decision?
1. Obtaining information that already exists within or outside the company is called what? 2. What are possible sources of secondary research data?
What are potential problems that can arise with the use of secondary research data?
ollecting and analyzing original data and applying the results to current research needs is called what?
1. A trade show is the same thing as what? 2. A firm researching a very unfamiliar but potentially very profitable market might be best to do what?
You are executive director of Qualitative Research Consultants Association (QRCA), an organization designed to assist market research practitioners. As part of their membership agreement, QRCA
What do you think western countries can do to help improve the political climate in Vietnam?
Reflecting on your perception of products labeled, “Made in Vietnam.” Does the type of product affect your perception? Explain.
What are the four steps, in order, involved in creating an export strategy?
When a company sells its products to intermediaries who then resell to buyers in a target market it is call what?
What is the name of a specific type of countertrade?
Export/import financing that presents the most risk for exporters is called what?
Export/import financing in which a bank acts as an intermediary without financial risk is called what?
Export/import financing in which the importer’s bank issues a document stating that the exporter will get paid when it fulfills the terms of the document is called what?
1. What is the name of a specific type of contractual entry mode? 2. What is it called when companies use agreements to exchange intangible property? 3. A disadvantage of both management contracts
1. What is the name of a specific type of investment entry mode? 2. A wholly owned subsidiary is a facility owned and controlled by what? 3. A strategic alliance is similar to a joint venture except
What is the name of a specific type of joint venture?
When selecting a partner for cooperation it is important to remember what?
1. What factors may discourage an investment entry mode? 2. What factors may encourage an investment entry mode?
You are chief operating officer of a U.S.-based telecommunications firm considering a joint venture inside China with a Chinese firm. The consultant you hired to help you through the negotiations has
Deciding whether to keep a marketing strategy the same or modify it a broad is also known as what?
What factors influence a country’s international product strategy?
What product characteristic is more likely than others to offend people in another country?
1. A strategy that pressures channel members to carry and promoted a product is called what? 2. Firms that standardize international advertising often control campaigns from where?
The process of sending promotional messages about products to target markets is called what?
1. What type of channel grants the right to sell a product to many resellers? 2. In terms of channel length, direct marketing is known as what?
A product with a low value density tends to have a distribution system that is more what?
What makes worldwide pricing difficult to achieve?
To apply dual pricing successfully, how must a firm treat its domestic and international buyers?
You are a lawyer working with the International Court of Justice in The Hague in the Netherlands. Your task is to review a recent decision by a U.S. judge regarding extraterritoriality. The case:
If you were Stephan Loerke, of the World Federation of Advertisers, how would you argue for the EU to enact more strict advertising laws?
Thinking of a specific product sold in industrialized nations, do you think it could create more than it satisfies needs if it were marketed in a developing country?
Assessing a firm’s ability to produce enough output to satisfy demand is called what?
Location economies can arise from the optimal execution of what?
What typically determines the process that a firm uses to create its product?
Vertical integration is the process by which a company extends its control over what?
Why might a company make a product in-house rather than buy it?
Why might a firm buy a product rather than make it in-house?
Why might a company strive for quality improvement?
The international certification that a company gets when it meets the highest quality standards in the industry is called what?
Under what conditions might a company reinvest earnings in its operations?
In general, through what source do companies obtain financial resources?
A common way for non-U.S. companies to access U.S. capital markets is to issue what?
A firm’s mix of equity, debt, and internally generated funds that it uses to finance its activities is called what?
You are special assistant to the governor of a southeastern U.S. state in which unemployment (especially in rural areas) is well above the national average. After nearly three years in office and
Chrysler engineers helped Toyota develop its Sienna minivan. In return, Toyota provided input on automobile production techniques to Chrysler. Why do you think Chrysler was willing to share its
Considering financial, marketing, and human resource management issues, what other benefits do you think Toyota obtains from its production system?
A firm that staffs its operations abroad with home-country nationals uses a staffing policy called?
Polycentric staffing is when a company staffs its operations with people from where?
The process of forecasting a company’s human resource needs and supply is called what?
When recruiting employees, from where can employers attract qualified applicants?
Culture shock is a psychological process that affects people who live where?
What constitutes the most basic level of cultural training?
Some factors that contribute to the compensation of expatriate managers include what?
Because labor–management relations are human relations they are rooted in what?
German workers have a direct say in the strategies and policies of their employers under a plan called what?
You are an expatriate manager at a manufacturing facility in Asia on your first assignment abroad. You are aware of increasing concern among your employees (mostly young women) about wages that
In addition to those mentioned in the case, what are some other advantages associated with the hiring of local managers in emerging markets?
What steps should a company take to ensure that, if taken to court, it can demonstrate that staffing cuts have not been discriminatory?
How would the five questions for thinking critically about what appears in the media benefit you?
Explain the differences between facts and opinions?
What is a perception check? When would you use perception checking? Why would it be an important skill to have?
Explain the concept that your intercultural communication might involve “walking on eggs.”
Explain the meaning of “arm’s-length” racism.
List three strategies for communicating with people for whom English is not their first language.
Which cross-cultural communication competencies would you like to develop?
Describe some of your own “hot buttons” and the ways you deal with these in an interpersonal communication setting.
Provide a list of three to five of your favorite statements that use figurative language. How might you restate those in a way that they could not be misunderstood?
List three strategies for sharing verbal messages to help you to achieve shared understanding. Explain why those strategies would be effective.
Explain the three principles of nonverbal communication that you believe are most important. Explain why these are the most important for you to keep in mind when communicating.
Given the list of guidelines for effective nonverbal communication, what steps will you take in the future to assure that nonverbal messages are clear and purposeful?
Explain four listening principles that are discussed in your text.
Discuss several ways listening differs from hearing.
Describe when you would use each of the response styles and how you would know whether or not each was effective.
Give three of the reasons presented in your text for why relationships are important.
List six elements of the supportive climate. Give a workplace example for a time when you have witnessed each.
Describe the differences among assertive, aggressive, and nonassertive communication.
Identify the characteristics of each element of the four-part assertion message.
This chapter discusses several benefits that can result when you are faced with an interpersonal conflict. Describe an interpersonal conflict you have experienced and explain which of these benefits
Explain the difference among the five types of interpersonal conflicts.
Match the letter of each conflict management style in Column A with the appropriate characteristic in Column B. (Refer to the “Managing Conflict Model.”) Column A a. Forcers b. Collaborators c.
Define three different types of criticism and the three different ways of responding to criticism.
Give an example of each of the five factors that can enhance team performance.
Describe the seven-step problem-solving strategy based on the ideas of John Dewey.

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