Describe the advantages and disadvantages of the approaches to international market entry discussed in this chapter.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:33 AM

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Describe the advantages and disadvantages of the approaches to international market entry discussed in this chapter.

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This chapter introduces five basic approaches for entering international markets 1 exporting 2 licensing 3 management contracting 4 joint venture and ...View the full answer

Essentials of Marketing

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