Discuss how global marketers might use the 2022 FIFA World Cup soccer tournament that will be held

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Discuss how global marketers might use the 2022 FIFA World Cup soccer tournament that will be held in Qatar as an integrated marketing communications opportunity. What types of companies are best suited to use the World Cup as an IMC opportunity?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Discuss how global marketers might use the 2022 FIFA World Cup soccer tournament that will be held

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The FIFA World Cup is held once every four years and features 32 qualifying nations It is the largest single event sporting competition in the world a...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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