Discuss how the Do-Not-Call Registry developed by the Federal Trade Commission is impacting the direct marketing industry.

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Discuss how the Do-Not-Call” Registry developed by the Federal Trade Commission is impacting the direct marketing industry. What arguments might direct marketers use in trying to have this program rescinded?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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Discuss how the Do-Not-Call Registry developed by the Federal Trade Commission is impacting the direct marketing industry.

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Congress approved the FTCs proposal for the formation of a national DoNotCall registry in February 2003 and this program contained nearly 217 million ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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