Discuss the difference between demographic and psychographic segmentation. Give examples of companies employing each.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Discuss the difference between demographic and psychographic segmentation. Give examples of companies employing each.

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Demographic segmentation is the segmenting of markets based on age income sex race etc Psychographic ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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