Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques. Are

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Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques. Are there any ethical issues involved in the strategy?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques. Are

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As noted in the text market segmentation is the dividing up of markets into distinct groups that hav...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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