Discuss the various sources of sample design error and give examples of each.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:18 AM

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Discuss the various sources of sample design error and give examples of each.

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The first type of sampling error is random error This error occurs because of chance variation in th...View the full answer

Marketing Research Essentials

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