Federated Banks is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their

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Federated Banks is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their Social Security checks with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:14 AM

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Federated Banks is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their

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Marketing The Core

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