How can a marketing manager change a firms F.O.B. terms to make an otherwise competitive marketing mix

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How can a marketing manager change a firm’s F.O.B. terms to make an otherwise competitive marketing mix more attractive?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:39 AM

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How can a marketing manager change a firms F.O.B. terms to make an otherwise competitive marketing mix

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She could sell on an FOB delivered basis and be sure th...View the full answer

Essentials of Marketing

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