In March 1977 (during an energy crisis,) the U.S. Federal Energy Administration (FEA) conducted a personal interview

Question:

In March 1977 (during an "energy crisis",) the U.S. Federal Energy Administration (FEA) conducted a personal interview survey of a sample of homes where there was a heating load (that is, the outside temperature was below 65°F). The average indoor temperature of these homes, as measured by a calibrated thermometer, was 70°F+ or -2°F during the day and 69°F+ or -2°F at night. This represented little or no change from the previous two years; yet, during an independent telephone survey, the FEA found that people said they were keeping their homes at 66°F during the day and 64°F at night.
a. What are some of the possible hypotheses for this difference between stated and actual temperatures?
b. What questions would you ask during a telephone survey to clarify the stated house temperature and learn about people's attitudes toward reducing the house temperature?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

Question Posted: