It has been said that for decisional research purposes, the investigator is interested in predictive validity, to

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It has been said that for decisional research purposes, the investigator is interested in predictive validity, to the exclusion of reliability or any other kind of validity. Do you agree? Explain.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:43 AM

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It has been said that for decisional research purposes, the investigator is interested in predictive validity, to

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It is true that in decisional research cases researchers prefer to have a...View the full answer

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