Mercury is a hypothetical store that sells athletic shoes, particularly shoes for runners. Mercury is distinctive in

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Mercury is a hypothetical store that sells athletic shoes, particularly shoes for runners. Mercury is distinctive in the training of its sales staff. The store has a variety of diagnostic tools, including weight distribution analysis and slow-motion replay, and the staff are trained to use those tools to help customers figure out exactly which shoe will be best for them. Mercury also carries a wide assortment of shoes from the full range of athletic shoe makers, some of which are otherwise-hard-to find models. Although Mercury is an independent store, it is part of a buying cooperative that enables it to obtain its shoes from suppliers at volume discounts prices that would otherwise be available only to large chains. Mercury sponsors a variety of races in its greater metropolitan area, the largest of which is a high-profile annual marathon.
Of the following list of Mercury's activities, which TWO have the greatest potential for co-specialization?
a. Diagnostic skills of staff
b. Buying cooperative membership
c. Broad product assortment
d. Race sponsorship
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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