"Several of our divisions work in the women's clothing markets. As you know, they are all specialized these days, this segment or that segment. Getting hard to come up with a new segment, one that has some size and would be responsive. So, when you were talking about morphological matrix, which I liked, I thought about women's attire. One way to innovate would be to come up with new settings, or occasions, situations where we could devise a whole outfit. Sort of like church, or race track, or picnic, though we know of them and have clothing for them, of course. The new approach would a package of apparel and accessories for each occasion segment. But, there must be many we don't think of now. Would that morphological matrix method work on that?"