Some marketers feel that the image of the particular channel in which they sell their products does
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Channel images do not really affect the brand images of the products they sell that much versus channel images must be consistent with the brand image.
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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