Think of your favourite retailers. How have the retailers integrated channel systems? How would you like to

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Think of your favourite retailers. How have the retailers integrated channel systems? How would you like to see channels integrated? Do you use multiple channels from the retailers? Why?
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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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