Four products (the apple, orange, pear and banana) have the following financial profiles. L01 Market Market Share
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Four products (the apple, orange, pear and banana) have the following financial profiles. L01 Market Market Share Growth Apple 70% 80%
Orange 15% 70%
Pear 80% 10%
Banana 20% 15%
Required:
Classify the products into either stars, cash cows, question marks or dogs. Explain if you would expect them to be profitable.
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