Four products (the apple, orange, pear and banana) have the following financial profiles. L01 Market Market Share

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Four products (the apple, orange, pear and banana) have the following financial profiles. L01 Market Market Share Growth Apple 70% 80%

Orange 15% 70%

Pear 80% 10%

Banana 20% 15%

Required:

Classify the products into either stars, cash cows, question marks or dogs. Explain if you would expect them to be profitable.

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