You sell the Feelgood, a health cushion, to 100,000 customers. Each cushion costs £25.

You obtain the following breakdown of sales by customer category. L01 Sales Matrix Age Sales

£

0-20 10,000 21-40 50,000 41-60 80,000 60+ 110,000 250,000 Required:

(i) Using this customer matrix, state which customers you might target.

Geographical Sales Location South Midland North Overseas

£

150,000 20,000 70,000 10,000 250,000 Sex Sales

=

Male 50,000 Female 200,000 250,000

(ii) State whether you need any further information.

(iii) State where you might target your advertising campaign.