Ben has a degree in public relations and a huge list of useful contacts in the aerospace business, which he has established over a period of several years while working for Amis & Lovett, a large PR agency. He would like to set up his own PR agency. He plans to employ a new graduate and a secretary immediately in order to avoid being regarded as a ‘one-man band’. He is confident that his savings

(£45 000) will tide him over the first couple of months while he finds enough work to get started. List the main risks that you see in Ben’s plan for the new business start-up.