1. In the American Express example in the chapter, should the client and agency really have been...

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1. In the American Express example in the chapter, should the client and agency really have been that concerned with the nature of the jacket worn by the actor?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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1. In the American Express example in the chapter, should the client and agency really have been that concerned with the nature of the jacket worn by the actor?
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1. In the American Express example in the chapter, should the client and agency really have been...

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Advertising Management

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