1. The chapter opener discusses the major developments impacting the television industry. Discuss these developments and how...
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1. The chapter opener discusses the major developments impacting the television industry. Discuss these developments and how they are likely to impact TV’s role as an advertising medium. How might these factors impact the way marketers use television as part of their IMC programs? (LO 11-1, 11-2, 11-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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