10. What are the advantages online magazines and newspapers offer for advertisers? Find the online media kit...
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10. What are the advantages online magazines and newspapers offer for advertisers? Find the online media kit of a magazine or newspaper and analyze how the publisher is promoting the digital edition to prospective advertisers. (LO 12-04, 12-7)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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