9. What are the major challenges facing the newspaper industry and the use of newspapers as an...

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9. What are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium? How can newspapers respond to these challenges?

(LO 12-05, 12-7)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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9. What are the major challenges facing the newspaper industry and the use of newspapers as an...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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