2. Discuss the advantages and limitations of television as an advertising medium and how these factors affect

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2. Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by major national advertisers as well as smaller local companies. (LO 11-1, 11-2)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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2. Discuss the advantages and limitations of television as an advertising medium and how these factors affect

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Advertising And Promotion An Integrated Marketing Communications Perspective

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